Posted by Bernardo Arellano III | Sunday, May 2, 2010
Its just a few days away (or a week from now) before the most critical decision of the nation unfolds. The Philippine national elections is set on 10th of May, 2010. That's next Monday already! The fate or the future of the entire Filipino nation rests on the hands of its citizens. The difference is, a lot may be shocked or confused as the polls goes automated. No longer we have to write our candidates in our ballots and be counted manually. However, it posed worries amongst the voters whether they'll do the right thing in the ballots. This however, should not hinder Juan de la Cruz to vote. In spreading awareness of the importance of participating in the national elections, Krispy Kreme (KK) launched "DOugh YOUR PART."
Krispy Kreme's programme promotes participation in this democratic practice by setting up mock elections within the KK café. Choosing your well-loved KK doughnuts and coffee is done through a ballot. Ordering your favourite doughnut is done through the mock ballot by shading the oval corresponding to your order--its like choosing your vote for the next officials of the country--or like an examination back at school. Krispy Kreme Marketing Manager said, "Once they tried the mock ballot, it will urge them to go out and vote."
To push forward the advocacy of participation, KK Vote 2010 doughnuts will be available from May 8 to 10.
This goes to show that KK does not only cater the satisfaction of the people, but also advocating in a peaceful and well-organised elections and at the same time, the change in the electoral practice is for the betterment of the country and it shouldn't be feared of. For every Juan, it may only be one day of polls but that decision would shape six years of the foundations of the dynamic Filipino society, and a new chapter that would be written by Juan de la Cruz himself. The future rests in our hands, lets DOugh our part!